This series of tips (Siding Leads – First Impressions) is about your potential siding client's first impressions of you (and your company) when you respond to your siding leads.
Siding Leads – First Impressions Tip #2: Honesty. I almost feel silly pointing this out but this is the siding industry and a lot of silly (and not so silly) tactics occur every day by numerous siding companies across the nation so, what was once silly is now mission critical. You (more than likely) will have competition from other siding companies when competing for siding leads. Just about every siding lead I have gone on has had one “silly” siding salesman. I used to have trouble combating these “silly” siding salesmen until I realized one thing. Honesty will always ring true. If you make a point to be 100% honest (within reason) with a potential siding client you will establish a rapport with them and once you have that ever |
precious rapport your clients are now 10 times more receptive when you tell them, “No I'm sorry your new siding won't increase your homes R-value by 500 but what it will do is…” Yes that is a bit of an exaggerated example by if you've responded to any siding leads and gone up against “silly” siding salesmen – you know what I'm talking about. I could talk for days about Honesty when responding to siding leads but for now let me just give you one example: I once competed against 20 other siding companies for a siding job (that's a lot of opinions to deal with.) I won the job because I was honest with the clients: I told them what their new siding would and wouldn't do, I was extremely up front and honest with them and if I didn't know the answer to their question I told them I would have to check into it and get back to them (which I did). They felt like they were in the hands of a professional who wasn't going to string them along. In short, nobody likes being lied and this siding client was a prime example of that. |
Siding Leads Program - High Points: