The Contractors With Integrity Network released their December 2009 Siding Leads Report today and below is a copy of that report… enjoy.

C-Win™ SIDING LEADS REPORT

This report’s purpose: To give you Up-Front, Honest Information

Current Good Lead Ratio: 100.00% Good Leads (as reported by C-Win™ contractors)

This Report’s Timeframe: from:(Thu, December 31st 2009) to:(Tue, December 1st 2009)

So what does the Contractors With Integrity Network™ currently generate in leads?

Lets take a look at a Cwin™ Report:

These Stats are our Actual, Live and Up-To-The-Second statistics.  The table above shows the dollar value of both completed and potential estimate requests that have entered our system.  The dollar amounts should give you a good idea of: the level of market exposure we currently effect and the actual value of the leads we generate.  These numbers only account for the actual estimate requests that enter our system and DO NOT account for the countless number of visitors that do not submit an estimate request.
Completed Leads = visitors who filled out all of their estimate request information correctly.
Potential Leads = visitors who started an estimate request but did not fully complete it.

Clean Stats: Again all multiple submits, incomplete requests and the like have been removed to keep these stats as clean and reliable as possible.
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Another way to look at Cwin’s market stats

The Sears Siding Example,
if Cwin went to Sears (a national example) as a lead generator/salesman or Sold to Sears Siding – They would be drawing leads from a $265 million dollar pool of potential jobs.  Now that is a yearly $265 million and that number keeps growing.
Now we are using the total $265 million because:
a) it’s much easier to get homeowners to submit an estimate request if it is for a specific company that is marketable,
b) 90 – 95% of their traffic is just waiting for a reason to take action and
c) national siding and window companies charge much more than these numbers we’re calculated at.

The Sears Siding Example:

(national siding/window company example)
If Cwin were to work for/with Sears Siding, here is what Cwin predicts as possible:

**This is just a very quick breakdown but it roughly illustrates a ‘ballpark’ of what they predict the potentials are.
***The numbers are intentionally kept ‘under estimated’ to make this model as realistic as possible.
***Some siding & window lead generators spend up to 100% of their profits towards lead generation because they KNOW their company will pick up the neighbors (surrounding houses) and that is where they will make most of their profits.

Conclusion:

I trust you can see the profitability that exists in siding leads online.  Whether you are a national siding company, a lead generator or a local contractor – you should be able to see the profitability of Cwin’s leads.  BTW did I mention Cwin’s Good Lead Average Percentage over the course of the past 3 years is 94.15% Good Leads and 96.97% Good leads over the past 30 days?  Pretty darn impressive by anyone’s standards.
If Cwin ever sells to a national siding company like Sears Siding it’s easy to see how profitable that company would become … or maybe … the Contractors With Integrity Network might just re-launch their own siding installation services on a national basis.  Who knows?  The future is wide open for the leader in siding online.

Top 10 Leads

#1) 24 Vinyl Lap Siding – Full Install leads
#2) 13 Siding (General) – Full Install leads
#3) 12 Soffits (General) – Full Install leads
#4) 12 Vinyl Shake Siding – Full Install leads
#5) 11 Vinyl Lap Siding – Materials Only leads
#6) 10 Fiber Cement Lap Siding – Full Install leads
#7) 7 Windows (General) – Multiple Windows Install leads
#8) 5 Soffits (General) – Materials Only leads
#9) 5 Vinyl Windows – Multiple Windows Install leads
#10) 4 Siding (General) – Materials Only leads

Top 10 States

#1) 20 New Jersey leads
#2) 16 Illinois leads
#3) 14 Ohio leads
#4) 7 Minnesota leads
#5) 7 Connecticut leads
#6) 7 Virginia leads
#7) 6 Pennsylvania leads
#8) 6 Massachusetts leads
#9) 6 Tennessee leads
#10) 4 Wisconsin leads

via Research Contractor Leads Online.

Would you believe me if I said you could spend $2,000 per siding lead and still make money?

Using our Siding Leads Profit Calculator here’s the breakdown:
***What’s Important: If the Lead Quality is High Enough, this is possible.

So YOU SEE it IS Possible to spend $6,000 on 3 siding leads and still make a profit IF the SIDING LEAD QUALITY is HIGH ENOUGH! (Heck in the example, they guy probably sold the neighbors and those leads cost him ZERO.)

NOW let’s get REAL.

Without changing anything but let’s take those siding lead costs down to $35 ea. and still keep the same HIGH LEAD QUALITY. What would that look like?

WOW! 6,190.48% ROI – Need we say more?

You could also deal with a lower than 33% closing percentage rate and still come out smelling like roses. When can you ever invest $105 and turn it into $6,500?

This is all a reality and it’s happening all the time at the Contractors With Integrity Network.

So what is the crucial factor? Lead Quality. (period)

If you spend $200 on some internet siding leads and get zero, one of two things is the culprit. Either you are doing something wrong or you’ve got yourself some garbage siding leads (and a bunch of them are garbage siding leads).

Conclusion: This is an over-the-top, extreme example to illustrate a point – Quality Leads is the key to Siding Leads that work. We are blown away by two things: 1) that a $2000 siding lead can sell for $35 and 2) what some of these companies are selling garbage leads for. See for yourself, go to the Contractors With Integrity Network.

In the midst of government bail outs, bankruptcies, increased unemployment rates and struggling housing markets it’s not the norm to hear anything positive.  Regardless, the Contractors With Integrity Network (Cwin) announced today that their January 2009 siding lead numbers are up 59% from both January 2008 & January 2007 numbers.  They also mentioned their lead quality still remained in the high ninety percentile.

Cwin went on to say that their siding leads come completely from organic search results pages (aka – SERPs) and this increase could be a direct reflection of consumers electing to stay in their homes opposed to moving but we doubt that is the entire reason.  We haven’t officially heard but the “buzz” is – everybody is hurting.  Most siding lead generators are hurting and most siding contractors are competing for fewer and fewer leads.  But somehow, one company, has increased a staggering 59% in siding leads … way to go Cwin, whatever you are doing – keep it up!

If we hear from the other Siding Lead Companies about their increase/decrease in siding leads, we’ll post that here.

Here’s the Criteria we used to determine who made the list:

High Percentage of Good Leads,

Selective in the Contractors they Approve,

Homeowner Initiated,

Non-Interfered with Siding Leads,

Fresh Leads,

No Lengthy Contracts,

Fair Refund Policy,

Limited # of Contractors the Siding Lead is Sent To BUT More Than One,

Lead Company Actually Knows How to Generate Siding Leads,

No Obligation Free Trial

Read the full Criteria and Top 10 list

We can’t even begin to tell you all of the horror stories we’ve hear from contractors around the nation about some of these lead companies.  And to be honest the only way some of these companies keep preying on contractors is due to their ability to remain in the shadows.  So it’s time to pull a 1,000,000 watt spotlight and expose these companies.

Some of the horror stories include: contractors losing $1,000′s to flat out crooks, lead companies re-selling leads to 30+ contractors,  completely fake leads, leads that are 2 months old or worse (we’ve heard up to 6 months old),  the list goes on and on.  I wish I was making this all up.

Tip #1) Search: “whatever company name” SUCKS!

IF you are considering buying siding leads from a company and/or joining their program first do your homeowner.

FIRST: Keep something in mind, some scam companies have gotten wise to this technique and target the search results AND conversely, keep in mind some people just have an axe to grind and nothing better to do.

Having said all of that ,  do a search, we recommend Google since they cut out the most spam.  So if the companies name was … oh … I dunno … JoeBlowLeads.com and you wanted to find out if they were above the boards.  So a search on google for “JoeBlowLeads.com sucks” and see what comes up.  If there are a ton of results then start reading.

Tip #2) No Contracts!?!?!

Simple.  If a company needs you to sign a contract ask yourself, “Why?”  If they can provide the goods, why would they need to lock you into a contract … overhead my a55!

Tip #3) No Big $$$ Up Front

No big money upfront = No big loss if it doesn’t work out.  We’ve heard plenty of stories about companies losing THOUSANDS because they got conned into forking it over and their only recourse was to go to court.  We know of one company specifically that has a particularly nasty contract, talks big, requires big money up front, rarely delivers then openly tells contractors “sue me if you don’t like it.”

Tip #4) Guaranties Are a JOKE!

Guaranties are unfortunately another “buzz word” the scammer companies like to use.  “We’ll Mr. Contractor we can guarantee you 10 leads per week … bla bla bla.”  Things almost always change once  it’s time for them to pony up.

Tip #5) Ask Around

Man I’m telling you … ask around … and not just at the warehouse, job site or within your current circles BUT there is this incredible resource called the INTERNET (maybe you’ve heard of it) Check around at Forums and other Social Media websites.

Are There ANY Good Siding Lead Companies???

YOU BET!!! There are good siding lead companies out there you just have to look a little harder than you might think.

We know specifically of at least one.

Peace.

We hope you like it.

As always, we are very interested in your comments and concerns.

-the SidingLeads.com staff